Party City officials have said it will close 45 of it’s stores this year.
According to CNN Business:
Balloons are big business for Party City. The company’s mylar balloon sales fell 8% last quarter, dragging overall sales down 1.4% at Party City stores open at least a year. Sales would have risen if not for the balloon problems.
Helium supplies have been running out for several years, and is now starting to effecting the party business.